Lets face it, It's 2018, most companies have a website! These sites may not always be the newest and prettiest but they typically do a good of their original purpose, to be an online billboard highlighting who you are and what you do. The next step would be to use it to help grow your business.

SEO/SEM

Make sure your site is optimized for search engines. This process is typically called SEO. There is no one way to do this and anyone that promises you results like being listed at the top of search results instantly is likely lying to you or doing ethically questionable things likely to hurt you more then help in the long run.

Social Media

Make sure that Social Media is being used. This is a unique challenge to organizations since everyone is different. The idea of targeted hundreds or thousands of potential customers is appealing to any organization. Furthermore each site (Facebook, Twitter, Google+) has a different purpose and approach needed. Posting the same thing to all of them may hurt more then it helps.

PPC

We can also do pay per click advertising which will put adds on search results for searches relevant to you.

SEM

Everything we do is above board following the recomendations and best practices of industry experts and search engines like Google and Bing.
We are able to look at the words on each page of your site, the keywords on the page and do what the industry calls a 'keyword campaign'.

Local Search/Reviews

People are all about reviews... lets get them on everything and point people toward your site. Instead of a testimonial section on your site we may be able to pull in reviews from other places (google, yelp, Facebook etc). More reviews help your SEO in a big way.

Making sure pages like yellow book and yelp have your correct information, point at your website. Depending on your budget there are sevices available that will handle this for you on a large scale. On a more limited budget we can go in and make sure you're listings are correct on the major/crucial local sites.

Analytics

How do we know all of this is working? We typically use analytics services like Google Analytics. This does some of the leg work for us and shows us who is going to your site, what they looked at, where they came from and how long they stayed

We need to think about who is going to this site and need to make sure they are getting what they are looking for. Also make sure the pages have enough information on them without being overwhelming.