Make sure your site is optimized for search engines. This process is
typically called SEO. There is no one way to do this and anyone that
promises you results like being listed at the top of search results
instantly is likely lying to you or doing ethically questionable things
likely to hurt you more then help in the long run.
Make sure that Social Media is being used. This is a unique challenge to
organizations since everyone is different. The idea of targeted hundreds
or thousands of potential customers is appealing to any organization.
Furthermore each site (Facebook, Twitter, Google+) has a different
purpose and approach needed. Posting the same thing to all of them may
hurt more then it helps.
We can also do pay per click advertising which will put adds on search
results for searches relevant to you.
Everything we do is above board following the recomendations and best
practices of industry experts and search engines like Google and
We are able to look at the words on each page of your site, the keywords
on the page and do what the industry calls a 'keyword campaign'.
People are all about reviews... lets get them on everything and point
people toward your site. Instead of a testimonial section on your site
we may be able to pull in reviews from other places (google, yelp,
Facebook etc). More reviews help your SEO in a big way.
Making sure pages like yellow book and yelp have your correct
information, point at your website. Depending on your budget there are
sevices available that will handle this for you on a large scale. On a
more limited budget we can go in and make sure you're listings are
correct on the major/crucial local sites.
How do we know all of this is working? We typically use analytics
services like Google Analytics. This does some of the leg work for us and
shows us who is going to your site, what they looked at, where they came
from and how long they stayed
We need to think about who is going to this site and need to make sure
they are getting what they are looking for. Also make sure the pages have
enough information on them without being overwhelming.